The Power Writing tip talked about using strong verbs, but there's another way to keep your writing strong. Stick mainly with the active voice. Passive voice weakens what you say.
Not sure what these two voices are? Here's the difference:
- Active voice is direct. A subject does something. "Mary petted the cat often."
- Passive voice is indirect. A subject has something done to it. "The cat was often petted."
Which sounds stronger to you? Passive voice has its uses, for example, when you want to be vague about who did something. In general, however, good writing uses mainly active voice.